<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1582589251849414&amp;ev=PageView&amp;noscript=1">

Mastering Member Churn

The Challenge: A Flood of Price Conscious Members Means Trouble 

In the post ACA era, the rapid expansion of the individual insurance market has effectively increased access to healthcare for millions of Americans. As members who bear personal costs of their policy, this new population has proven to be understandably more price-conscious and therefore more susceptible to the promise of lower premiums. In insurance lingo, defections of this nature are referred to as “churn.” And given that research suggests nearly 80% of a company’s future revenue comes from only 20% of existing customers,1 it’s easy to see why being able to accurately predict when a member is about to jump ship has become an important part of the individual insurance business model. 

Our Solution: Seek & Save 

To address the increasingly challenging rate of member churn on the individual insurance market, a major southern payor came to Amitech looking for a solution that would help them identify at-risk members and target them via strategic interventions at critical moments in the renewal process. 

Want to know how it worked out? Fill out the form on the right to read the full case study for additional details and results!  

1. Deloitte, Inc.

Have any questions or want to know more? We have answers.

Contact Us Today

Download Content Offer Now


Did you know if hospitals do not achieve productivity growth by 2025, up to 60% could face negative margins? Amitech helped Mercy save $3M in the first year!


Amitech's Clinical Program Analytics services maximize financial impacts and health outcomes.


Get a real-world example of how RPA and automation as a program can accelerate value by making it a c-level imperative