Little Nudges, Big Impact
The Challenge: Flighty Patients & Payment Reform Don’t Mix
Despite their ability to fly off shelves, mobile health and wellness devices rarely hold the attention of users long enough to make a measurable impact on either. Studies have shown that approximately one third of devices are not used after a period of 6-12 months.3 With Fitbit devices, specifically, 50% of users abandon engagement within the first two weeks.4
Our Solution: A Totally New Breed of mHealth Platform
Amitech worked with our client to develop a breakthrough mHealth platform that leverages near real-time streaming data, psychographic user profiles and a predictive analytics engine that sets the platform apart from other health and wellness apps. This technology goes beyond the traditional, simplistic biometric reporting (like number of steps), instead offering up truly useful insights and personalized “nudge” suggestions to impact key behaviors in the moment.
Want to know how it worked out? Please download the full case study for additional details and results!
2. C. Boult, A. F. Green, L. B. Boult et al., “Successful Models of Comprehensive Care for Older Adults with Chronic Conditions: Evidence for the Institute of Medicine’s ‘Retooling for an Aging America’ Report,” Journal of the American Geriatrics Society, Dec. 2009 57(12):2328–37; and T. S. Bodenheimer and R. Berry-Millett, Care Management of Patients with Complex Health Care Needs (Princeton, N.J.: Robert Wood Johnson Foundation, Dec. 2009).
3. Accenture Consulting, Accenture 2016 Consumer Survey on Patient Engagement.
4. Shih, P.C.; Han, K.; Poole, E.S.; Rosson, M.B.; Carroll, J.M. Use and Adoption Challenges of Wearable Activity Trackers.